As one of the largest guarantors of student loans in the country, AES's goal is to promote fiscal responsibility and reduce loan default rates among students and recent college grads by driving traffic to their website, youcandealwithit.com.
Previous campaigns had the client portrayed as a loan cop in an effort to shame kids from defaulting. It didn’t work. Rather than repeat what was done in the past, we created the “You Can Deal Journal”, a satirical pub that poked fun at some of the over-the-top ignorance regarding fiscal responsibility. On-campus posters, TV and an actual newspaper were vehicles used to get the message across in a humorous tone.