Quest Diagnostics

Quest Diagnostics historically focused on LC/MS/MS testing as the gold standard, most accurate, methodology in vitamin D testing. Their previous campaign and messaging had been very aggressive against immunoassay (IA) methodologies. However, feedback from customers and field representatives indicated that turnaround time was a critical factor in selecting a lab for vitamin D testing. Many of Quest's competitors offered testing via an IA platform with next day turnaround time of results. Current LC/MS/MS turnaround time is 3+days. Our goal was to announce a new IA test that was as reliable as their LC/MS/MS test without cannibalizing this recognized gold standard.

Detail Aid
Patient Brochure

You may also like

Maysie's Farmfest
American Educational Services
Timberlane Woodcrafters
Freight Matrix
VU Magazine
The History Channel
Happy Chef
Back to Top