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Long format copy provided inspiration to commuters waiting for trains.
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Lobby signage provided inspiration to patients, doctors and caregivers.
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Magee’s reputation as one of Philadelphia's top rehabilitation facilities is beyond reproach. Yet, for years they were without a voice in the marketplace, and feared losing a significant share of referrals and funding to newcomers with deeper pockets. They needed a unique multi-media campaign. One that steered clear of therapists holding patients’ hands and “we care” and other cliché trappings so common in the health care arena. Our goal was simple: Engage in a dialog with the caregivers of patients – offering them the ability to regain control of their lives and provide the assurance that anything is possible if they just BELIEVE.