Magee Rehabilitation Hospital

Magee’s reputation as one of Philadelphia's top rehabilitation facilities is beyond reproach. Yet, for years they were without a voice in the marketplace, and feared losing a significant share of referrals and funding to newcomers with deeper pockets. They needed a unique multi-media campaign. One that steered clear of therapists holding patients’ hands and “we care” and other cliché trappings so common in the health care arena. Our goal was simple: Engage in a dialog with the caregivers of patients – offering them the ability to regain control of their lives and provide the assurance that anything is possible if they just BELIEVE.

Long format copy provided inspiration to commuters waiting for trains.
Lobby signage provided inspiration to patients, doctors and caregivers.

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