Baptist Health
Our goal was to communicate the following insight: Baptist Health System is conveniently located where you are. Here’s to keeping you running, so you can go do what you need to do. Word mashups sandwiched health related words in between lifestyle related words to show just how easily Baptist Health fits within the constraints of a busy life. The creative was executed in outdoor, print, digital display and a range of other engagement tactics to command attention and elevate the brand’s image.
