Happy Chef is one of the bigger players in the foodservice apparel industry. Yet, their brand was in desperate need of an overhaul. A new brand ID, catalog, print and email campaign, video and a trade show experience were developed to reflect the company's renewed dedication to providing culinary professionals with apparel they'll love every time they cook.
Trade ads announcing the arrival of new styles, colors and improved quality and a better shopping experience.
Ad directing visitors to the unveiling of the new brand at the National Restaurant Association trade show.
Interactive kiosks allowed visitors to learn more about each product and receive discounts via email.
Trade ads providing reasons for customers to "be happy"