![](https://cdn.myportfolio.com/40db93aa78ab06080fd0bcf80b72d070/3b022eac8d006f2d7a74be60_rw_1200.jpg?h=9bfe07f0ea98ecfc9fee0ea3014e96f0)
![](https://cdn.myportfolio.com/40db93aa78ab06080fd0bcf80b72d070/50b8ef3658902293565830b4_rw_1200.jpg?h=7dec0afe048aa4e7f7614a94f24b8a2a)
![](https://cdn.myportfolio.com/40db93aa78ab06080fd0bcf80b72d070/8bc050b5df43b322c203014f_rw_1200.jpg?h=1d0945299d26521a5b08bd37d2f74655)
When one considers that the kitchen is the heart and soul of a house (and that the way to a man’s heart is through his stomach), it was no surprise that this award-winning campaign to introduce Williams-Sonoma’s online bridal registry helped the high-end retailer surpass its annual goal of registered couples within 4 months of its launch.