The client’s original intention was to introduce its high-powered logistics software as a separate brand, eventually spinning it off as its own entity. Within months after the campaign launched, the response was so overwhelming that the parent company, i2, decided to pull back on its marketing and kept the division under its own roof.
“Introducing nitro-burning, ground-pounding logistics software from i2.”
“Introducing high-balling, freight-hauling logistics software from i2.”
“Introducing wave-slamming, ocean-spanning logistics software from i2.”