Urinozinc is a leader in the natural prostate supplement category. However, their old web presence was dated, unresponsive and in desperate need of a shot of adrenaline. Considering it's a prostate supplement – and therefore obviously for men – a more masculine and confident attitude was reflected throughout the site. The "natural" theme was emphasized as well through the use of subtle background imagery. Their new presence is now more contemporary as well as responsive.